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SEM Specialist

Leading digital performance agency on the lookout for a conversion-obsessed team player  

A good paid search campaign is all about balance: the right keywords at the right bids combined with the perfect ad copy can do wonders for a business with ho-hum conversion rates. If planning, implementing, managing and reporting on a number of SEM campaigns for a diverse roster of corporate and enterprise level clients sounds like a good time to you, you’ll fit right in with our passionate team of “Geeks with Personality” at DAC Group.

Are you ready to start putting the latest and greatest in search marketing technologies to work to drive results for our clients? We’d love to have you! Get in touch today.   

What You Get

  • The opportunity to shape the future — yours and ours — at a well-established and fast-growing digital performance marketing agency with offices across the US, Canada and Europe.
  • A growth role where you will be learning digital paid media management from people who live it, breathe it, love it.
  • Fast-paced days learning from your colleagues, preparing reports, building and launching SEM & display campaigns, collaborating with the team to troubleshoot issues & tackle business problems, meeting and exceeding client business goals, analyzing data and interpreting online consumer behavior. Pride in delighting one of our top-tier clients. The happiness of not having to watch the clock.
  • An opportunity to start and advance your digital marketing career among dedicated and fun people in an energetic office culture.
  • Plenty of time off to recharge – 6 PTO days and 15 vacation days!

What We Get

  • 3-5 years of paid search/ SEM experience
  • Completion of Google Fundamentals, Google Advanced, DoubleClick and Bing certifications.
  • Demonstrate ability to build basic campaign structures on both engines.
  • Demonstrate ability to pull reports and provide insights and observations on campaign performance at a high level
  • Have a solid understanding SEM.
  • Accurately track and maintain budgets across campaigns and on multiple search engines.
  • Provide traffic and cost estimates.
  • Create campaigns that encompass multiple locations /geos and lines of business.
  • Demonstrate ability to create campaigns that are mapped through to conversion focused landing pages that are highly relevant and built at scale.
  • Ability to master and use a 3rd party bid management platform. (DoubleClick, Kenshoo, etc.)
  • Provide in-depth optimization suggestions based on account performance.
  • Perform ad copy testing.
  • Perform testing against various ad extensions.
  • In-depth knowledge of AdWords and BING features and how they can be effectively integrated into campaigns.
  • Involvement in client calls and presentations.
  • Ability to download data into Excel, perform VLookups, create Pivot Tables and charts.

Responsibilities

  • Become an expert in biddable paid media (initially focusing on paid search, later adding paid social & display advertising skills).
  • Produce weekly/monthly reports, covering all paid media channels & performance data.
  • Work collaboratively, coordinate and communicate with internal and external partners.
  • Provide ongoing analysis and monitoring of paid search & display campaigns with an eye to proactively expanding and improving campaigns based on client business needs.
  • Build, launch, optimize and maintain paid search & display campaigns via Google Adwords, Bing, Yahoo, Facebook & other platforms.
  • Conduct search ad copy & banner ad testing per best practice to drive performance improvements.
  • Conduct keyword, placement & market research to make additions to new and existing campaigns.
  • Perform QA on campaign set-up and post-campaign launch.

What We Want

It’s really very simple: we want to know what makes you special. Send us an application that showcases your talent — and your personality — and shows us how you would thrive in our unique agency environment.

 

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