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Senior Content Strategist

Leading digital performance agency on the look out for a creative content conceptualizer

Behind all successful content is a detailed strategic platform that includes everything from an editorial calendar to a social media game plan. Granted, not much thought goes into a viral cat video — cats are always a win — but at DAC Group, we’re planners. That’s why we need an idea person who knows how to turn a list of brainstormed notes into a well-rounded, industry trend-backed content marketing plan. If you can also bring presentation and (meeting) hosting skills that rival Ellen DeGeneres at the Oscars, you might just be exactly what we’re looking for.

What You Get

  • The opportunity to shape the future—yours and ours—at a well-established and fast-growing digital performance marketing agency with offices across the US, Canada, Europe
  • A role in which you get to come up with new and interesting strategies for creating and delivering quality content for our roster of top-tier clients
  • A modern, recently renovated working environment in Toronto, complete with free parking, collaborative spaces, ping-pong table, treadmill desks, in-building gym and easy access to public transit (three-minute walk to Leslie Subway Station)
  • Competitive Salary and Benefits Package
  • Free Parking
  • Professional and personal growth opportunities that support career growth and prosperity
  • Free breakfast and snacks every day, as well as pizza and birthday cake once a month. Never leave the office hungry again!

What We Get

  • Perform content, usability and social media audits of client and competitive digital assets for the development of a content strategy
  • Provide a comprehensive view and recommendations on how to better create efficiencies via the demand generation channels of search, social, display and email.
  • Providing constructive feedback to content contributors and actively manage client social media accounts
  • Analyze analytics to improve content strategies for blogs, websites, or email campaigns
  • Undertake persona development exercises and customer journey mapping
  • In collaboration with our Marketing Science team, set up and provide performance reports to clients and agency teams on the performance of content programs in market
  • Support the new business and account teams in pitches and presentations for content strategy mandates
  • An idea person who will lead content creation initiatives, taking industry trends and client needs into account while fostering a content-first mindset

What we Need

Three to five years of digital marketing experience
Clear understanding of the social media and digital content landscape with a proven track record of helping clients achieve business objectives via content 
Keen ability to mine through data and extract relevant insights using analytics tools e.g. Google, Omniture. Certification preferred
An understanding of the SEO (search engine optimization) environment, particularly as it relates to content and social media
Self-motivated; comfortable working autonomously in a high pressure environment and collaborating with specialists across multiple teams and offices
Solid presentation skills; ability to assemble and present top-notch PowerPoint decks and to present them with confidence to c-level executives

What We Want

It’s really very simple: we want to know what makes you special. Send us an application that showcases your talent – and your personality – and shows us how you would thrive in our unique agency environment.

 

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