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Ad Operations Specialist

Leading digital performance marketing agency on the hunt for an Ad Ops star

Managing a list of client ad campaigns, constantly tweaking old ideas and coming up with new strategies for increasing ROI is no easy task. DAC Group’s Display team is full of talent, but what we really need is someone they can look up to — not unlike a rock star. That means you’ll be combining your experience with digital trends, ad rotation strategies and self-serve ad platforms with creative solutions to develop in-depth, comprehensive ad campaigns that will have our clients considering a DAC Group tattoo to immortalize their admiration for you.

If you like the idea of being considered an icon in the Display world, and you have highly developed collaborative leadership skills, you might be exactly what we’re looking for. Get in touch today and you could be one of our “Geeks with Personality” before you know it. Fame happens fast, after all.

What you get:

  • The opportunity to shape the future — yours and ours — at a well-established and fast-growing digital performance marketing agency with offices across the US, Canada and Europe
  • A role in which you'll be supported to do what you do best: research, implement, manage, and report on display media campaigns
  • A modern, recently renovated working environment in Toronto, complete with free parking, collaborative spaces, treadmill desks, in-building gym and easy access to public transit (three-minute walk to Leslie Subway Station)
  • Free breakfast and snacks every day, as well as pizza and birthday cake once a month. Never leave the office hungry again!

What we get:

  • Become a DAC Subject Matter Expert on display media ad operations, applying DAC methodology across all media platforms
  • Develop strategic media campaigns for clients in varying verticals
  • Identify and align display goals and objectives with clients’ corporate and marketing goals
  • Perform industry, competitive and audience research using the appropriate media planning tools to gain an understanding of digital landscape and to identify display opportunities
  • Monitor and optimize online campaigns based on campaign performance and delivery on self-serve ad platforms
  • Evaluate and recommend display partners, placements and tactics based on goals and objectives, with a keen focus on direct response (dCPM – dCPC, CPC, CPL/CPA)
  • Work with Internal team to help build media plans for internal and client presentations
  • Collaborate with Display Team and cross-functional teams (as appropriate) to formulate pixel strategies, channel attribution recommendations, creative messaging strategies, ad rotation strategies
  • Provide trafficking and troubleshooting guidance on all campaigns
  • Develop and implement adtags and re-targeting pixels
  • Work collaboratively, coordinate and communicate with all vendor partners
  • Review campaign performance utilizing Analytics and self-serve platforms, and recommend opportunities for campaign optimization
  • Actively participate as the display media planning SME in internal and client-facing meetings as required

What we want:

  • Bachelor’s degree in marketing, advertising, business administration or math
  • 2-5 years’ experience in digital media
  • Agency experience is an asset
  • Demonstrated experience in running performance-focused campaigns that generate calls and online conversions
  • 2 years’ experience in ad serving and self-serve advertising platforms, including but not limited to DFA, Google AdWords, Google Analytics, Adobe SiteCatalyst
  • Familiarity with Display, Mobile, Video and Social Media advertising channels
  • Strong written and presentation skills
  • Analytical, strategic thinker, detail-oriented, organized; ability to manage time effectively
  • Ability to work independently with minimal supervision
  • Experience working with media planning and/or optimization tools, including but not limited to comScore, Hitwise, WhatRunsWhere, Adobe Media Optimizer
  • Experience using RTB platforms, including but not limited to TTD, DBM
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